The West Grounds - Home of The ICEHOUSE Experience

The West Grounds of the HOUSE of BLVCK ICE estate pulse with energy, sound, and movement — acting as our entertainment division, The ICEHOUSE Experience. This area hosts, performances, parties, auditions, and shows — serving as the launchpad for our in-house performance collective of cold and raw talent.

This section also includes ICYPARK STUDIO, our creative choreography hub offering services in movement direction, stage production, and performance styling — where style meets stamina, and raw artistry becomes show-ready.

The West Grounds are where legends get made and movement becomes lifestyle.