“WHERE KIDS PLAY, IMAGINE, AND BUILD THE FUTURE OF CULTURE".”
WELCOME TO THE PLAYHOUSE
“Diamond’s World of Wonder, Style, and Imagination."
STEP INTO THESE PLAYING-GROUNDS
“Toys That Move The Culture”
DIAMOND’S PLAYPLACE
Diamond Ice Minor Toy Franchise
Where Culture Meets Creativity in Play.
A toy emporium built with rhythm, color, and curiosity. From Diamond dolls to outside games, this is the official play corner.
Diamond Ice Minor is a streetwise toy franchise built around the vibrant world of our 6-year-old dance prodigy, artist, and mini style icon. The franchise blends education, self-expression, and movement while encouraging active play. With every toy, we preserve street ‘play’ culture while empowering young minds to explore rhythm, art, and identity.
“Cool kids don’t just play - they learn”
Kids Fashion
THESE KIDS DON’T PLAY
THESE KIDZ DON’T PLAY Clothing Brand
Streetwear for the Bold Ones
Kid ‘N Play’s legacy meets a new era of cool.
Our signature kids’ street and play apparel brand made for expressive style, energy, and motion. Featuring original Diamond Ice prints, color-blocking fits, and playable fashion.
THE MINI MART
Kid-Owned, Culture-Grown.
A build-out mock market inspired by Diamond’s entrepreneurial mind. Every stand features a business idea from a child’s point of view-designed to spark leadership, retail learning, and play-economy thinking.
AMUSEMENT & EXPERIENCE
DIAMOND ICE MINOR AMUSEMENT & EXPERIENCE
Built for fun, built for impact.
Our experiential investment brings custom-designed, play environments and character-driven entertainment to life. From inflatable rentals to interactive play zones, each setup features Diamond Ice essentials, infused playful learning, street dance elements and vibrant deisgn.
